Automotive industry ecommerce site increased sales by 35% with Magento upgrade

e-Commerce

PHP Developer California Boosts Sales With Magento Upgrade.

A family-owned business specializing in aftermarket auto parts and accessories for engines and transmissions didn’t have a brick-and-mortar shop and was 100% reliant on its website for revenue generation. Because of its dependence on ecommerce sales, the company needed to scale operations, improve performance, and create an extraordinary customer experience.

Because the company’s bottom-line results hinged on its online customer experience, keeping the site’s performance as robust as possible was mission-critical. Because they were already using Magento 1, the client needed an easy way to upgrade to Magento 2 without impacting availability or customer service.

The company’s goals included migrating product catalogues, users, customer databases, CMS pages, and sales data (including orders, shipments, and invoices). They knew they needed expert help to make the migration process go smoothly, and they entrusted this project to the specialists at Pegasus One.

Automotive industry ecommerce site increased sales by 35% with Magento upgrade

e-Commerce

THE CHALLENGE.

A family-owned business specializing in aftermarket auto parts and accessories for engines and transmissions didn’t have a brick-and-mortar shop and was 100% reliant on its website for revenue generation. Because of its dependence on ecommerce sales, the company needed to scale operations, improve performance, and create an extraordinary customer experience.

Because the company’s bottom-line results hinged on its online customer experience, keeping the site’s performance as robust as possible was mission-critical. Because they were already using Magento 1, the client needed hire php developer for an easy way to upgrade to Magento 2 without impacting availability or customer service.

The company’s goals included migrating product catalogues, users, customer databases, CMS pages, and sales data (including orders, shipments, and invoices). They knew they needed expert help to make the migration process go smoothly, and they entrusted this project to the specialists at Pegasus One.

APPROACH.

The Pegasus One Magento upgrade

This Magento 1.0 to 2.0 migration initiative was designed to optimize web pages for faster delivery, increase server response times, and enhance database flexibility. The process included data, theme, and extension migration.

Pegasus One’s php developer California team implemented installed, configured, and customized a new theme template to meet Magento 2 requirements, and also migrated the databases from Magento 1, along with the new Magento 2 extensions, including:

  • Order attributes
  • One-step checkout
  • SEO toolkit
  • Shipping rules
  • Shipping table rates
  • Reward points

The extension migration process included resolving disagreements among the extensions and customizing them on the front-end to match the new theme. As part of this project, Pegasus One also migrated the payment gateway; configured the email templates, languages, currencies, and CMS pages; and set up and deployed the server.

RESULTS.

Better performance = higher revenue

The Pegasus One Magento 2 migration significantly improved the website’s overall performance and scalability, giving the company the flexibility to easily respond to opportunities that may arise in the future. And with a new, vastly improved checkout process, the company realized fewer abandoned carts and a measurable increase in sales.

25%

Increase in Mobile Traffic

35%

Increase in Total Sales

22%

Decrease in Abandoned Cart

An improved customer experience changes the game

By optimizing web pages for faster delivery, increasing server response times, and enhance the database flexibility, the company is now able to offer its customers a superior experience. With measurable increases in sales and mobile traffic, the company is now in a strong position to meet all of its strategic business objectives.

Using Azure to increase store ROI and performance

e-Commerce

THE CHALLENGE.

A sports retails store hosted their Magento powered online store with a specialized hosting provider claiming optimized Magento platform. The problem our client faced was page load times reaching 30 seconds under regular activity, which all but ensured that buyers were not reaching a purchase decision due to prolonged waiting. As statistics tell us, anything over 5 seconds results in 90% drop-outs. The RDBMS solution powering their stores was bloated, with over 30 million rows of data and log files running into multiple gigabytes. Even the cron jobs scheduled for executing business processes saw a 50% failure rate.

The dedicated server plan they used was of no help either as they were on the highest tier plan.

After thorough research, the client approached Pegasus One with the problem.