6 Best Practices for IT Leaders to Enable Effective Self-Service

As per a Gartner report, Customer self-service will make up for 64% of all customer engagement by 2022 & 85% of of all customer interactions will start with self service. Despite these figures, many businesses lack an intentional approach and vision for truly effective customer self-service, resulting in disjointed experiences and poor self-service capabilities. This guide draws from over a decade of experience empowering IT leaders around the world to build customized self-service experiences. Here is the resulting collection of best practices and a deep-dive into one company’s success story.